Marketing Edge for Yarn and Thread.com » Personality Marketing http://marketingedgeforyarnandthread.com The focus of this blog is to give independent Needlework and Quilt Retailers and Designers the Marketing Edge! Thu, 29 Jul 2010 18:47:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 Is your business a personality based business? http://marketingedgeforyarnandthread.com/marketing-on-the-internet/is-your-business-a-personality-based-business.php?utm_source=rss&utm_medium=rss&utm_campaign=is-your-business-a-personality-based-business http://marketingedgeforyarnandthread.com/marketing-on-the-internet/is-your-business-a-personality-based-business.php#comments Wed, 07 Oct 2009 20:28:18 +0000 Tink http://marketingedgeforyarnandthread.com/?p=118 Here in the needlework and quilting industries, most of us have a tremendous advantage over the rest of the world… our businesses are personality based…

For retailers, this is true on several different levels. One of the most powerful of these is the fact that many of your customers have secret fantasies about owning a *cute little shop*. Do they want to know the brutal realities involved? No! And you know what… that's OK…

The mere fact that they occasionally flirt with the idea offers you an incredibly effective, versatile, and subtle marketing strategy.

This is just one of the topics that will be discussed — in depth — in the upcoming webinar – How to Wow!

Even more exciting, the webinar format offers you the opportunity to participate by typing in your questions!

Here are more details on the How to Wow! Webinar.

Sharing the road to success!

Tink
 



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