In this issue of the Marketing Edge Newsletter, I will be discussing a little about Web 2.0

Web 2.0, in simple terms, refers to the evolution of web sites into interactive sites where visitors participate, rather than just reading. A Blog is a good example, because it gives you the option of allowing guests to leave comments.

<<<Web 2.0 Tip>>>

One of the most powerful Web 2.0 tools for Online and Offline Businesses is the *Testimonial*.

Testimonials convey social proof and can go a long way toward creating and maintaining customer trust and loyalty. While I am leaving methods for acquiring good testimonials for another day, let’s take a minute to look at a good way to implement the Testimonials you already have!

Interestingly enough, in this age of specialized software, someone has created a nifty tool for dealing with Testimonials.

<<<Web 2.0 Tool>>>

EZ Testimonial Manager is a product for doing just that.

Now, obviously, it is possible to manually add testimonials to a web site, but EZ Testimonial Manager offers some options that will help your site take advantage of Web 2.0

EZ Testimonial Manager is a valuable tool if you are willing to take the time to develop a strategy for promoting and encouraging testimonials and comments from your customers.

EZ Testimonial Manager comes in two flavors and most of you will probably be fine with the Lite Version.

<<<Marketing Edge Newsletter Subscribers ONLY>>>

Remember to read your Marketing Edge Newsletter email. I provided a link for a WordPress Plugin that will allow you to put Pop-Ups and Page Curls on your WordPress blog.

David is offering a Special Price for this valuable plugin. I don’t know how long he will be offering this deal. My current plan is to get my copy installed an running on a couple of my blogs this weekend! LOL

Also, get the Free Download for the Marketing Edge InfoBar Generator. The Marketing Edge InfoBar Generator will allow you to add an InfoBar (and Link) at the top of the page for a web site.

See it in action here:

http://surviveandconqueronline.com/

If you aren’t a subscriber and you want a copy of the Marketing Edge InfoBar Generator, click HERE.

Also, I am starting to prepare for the TNNA CLasses I’ll be teaching in January. I will be asking ME Newsletter Subscribers for input and questions on those topics. If you want to participate, sign up for the Marketing Edge Newsletter.

Sharing the Road to Success!

Tink