All websites have them, or should have… the *About Me* page…

They serve several purposes:

1) They reassure potential customers who are leery about doing business online

2) They provide a nice opportunity to add Search Engine friendly content

3) If you are using a template, it just might be easier to fill it in rather than struggle to remove the page

Now, a recent study:

http://library.marketingsherpa.com/sample.cfm?ident=28532

shows that spending your marketing efforts on the About Me page content can be an extremely worthwhile investment!

Both Needlework and Quilting are PERSONALITY DRIVEN industries… so your About Me page SHOULD be focused on YOU and building YOUR brand.

For retailers, the About Me page can provide additional opportunities to develop your online Unique Selling Postion (and USP is a important, upcoming topic on the Retailer membership site).

The About Me page can also be an excellent way to add a personal touch about your employees… again, a vital issue when marketing a company in a personality driven industry!

So, take a look at your About Me page… consider giving it a face lift and work it to its FULL potential!

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