Among the most valuable, yet overlooked tools a web site owner can have are Web Site Statistics.
When talking with my clients, I find that many of the less technical minded site owners don't even know how to access their stats, let alone interpret them.
The truth of the matter is that web site stats can help a savvy business owner overcome one of the most daunting differences between Offline and Online business — getting to know your customer!
The other unpalatable truth it that YOU, the business owner, are the person best placed to interpret those stats!
Believe me when I say that I can relate to the eye rolling numbness that can overtake you when trying to make sense of all of those numbers, charts, and graphs — I am a designer by training — I like and understand pretty pictures, but numbers are my downfall!
The good news is that as Google and the other Search Engine become more and more focused on giving a web surfer a positive and useful internet experience, the tools that they are creating to do this are providing more and more interesting and useful data for those of us who are numerically challenged.
Long tail and organic search are our friends, and being an intuitive thinker is an advantage when following those stats. 
The only way to learn to interpret your web site stats is to look at them regularly… and often. I liken it to watching a slow train wreck! LOL
Each time you look, the less fuzzy the overall picture will be! One of my long term goals for 2008 has been to watch my site stats carefully and regularly, and what I am observing has been a real eye opener.
I won't be teaching my Search, Search Engines and Web Site Statistics in June at TNNA, but the ebook covers most of the class material — you just don't have me at the front of the room nattering on! *VeryBigGrin*.
To encourage y'all to start following your site stats, I have given a special discount on the ebook.
Go here: http://surviveandconqueronline.com/Special.htm and use the coupon: AprilShowers
Feel free to pass the link and coupon along to others in the industries. I'll probably leave this offer up 'til the end of the month.
Sharing the Road to Success!
Tink
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