Archive for the ‘ME Newsletter’ Category

Today is another WordPress day, in part because WordPress is a VERY important tool for savvy online marketing and because I want to tell you about a new WordPress Tool.

<<<WordPress Tip>>>

Do you understand the difference between Posts and Pages when using WP?

Let’s start at the WordPress Glossary — another VERY good Tool, btw!

http://codex.wordpress.org/Glossary

*Quoted from the WordPress Glossary*

Post

An individual entry of content into a blog, or the act of uploading a new piece of content to the live blog site. Posts can be edited after they are published, if necessary or desired.

Page

A Page is often used to present “static” information about yourself or your site. A good example of a Page is information you would place on an About Page. A Page should not be confused with the time-oriented objects called posts. Pages are typically “timeless” in nature and live “outside” your blog.

The word “page” has long been used to describe any HTML document on the web. In WordPress, however, “Page” refers to a very specific feature first introduced in WordPress version 1.5.

*Quoted frome the WordPress Codex*

Pages, or WordPress Pages are like Posts, except they can do much more than Posts, and they live outside of the normal blog chronology. You can use Pages to organize and manage any amount of content. Pages were added as a new feature in WordPress 1.5.

What is a Page?

Posts are time-oriented objects. You write them at a specific time, and that time defines their context.

Pages, on the other hand, are most often used to present information about yourself or your site that is somehow timeless – information that is always applicable. For example, you might write a Post describing what you did or thought on a particular morning (“Breakfast was good”), but on a Page you might write something whose context is less time dependent (“This site is about breakfast”).

Of course, this is your WordPress; you can do whatever you want with it and its features. Pages can be used to present any information you want to live “outside” your blog. Experiment and be creative. And, as always, have fun doing it!

Some examples of Pages to create on your site may include, Copyright, Legal Information, Reprint Permissions, Contact Information, About Me, About Site, Accessibility Statement, among other things.

In general, Pages are very similar to Posts in that they both have Titles and Content and can use your site’s Presentation Templates to maintain a consistent look throughout your site. Pages, though, have several key distinctions which makes them quite different from Posts.

Pages in a Nutshell:

What Pages Are

* Pages are for content that is less time-dependent than Posts.
* Pages can be organized into pages and SubPages.
* Pages can use different Page Templates which can include Template Files, Template Tags and other PHP code.

What Pages are Not

* Pages are not Posts nor are they excerpted from larger works of fiction. They do not cycle through your blog’s main page, nor can they be associated with Categories. (Note: You can include posts in pages by using the Inline Posts Plugin (http://aralbalkan.com/wordpress/).)
* Pages are not files. They are stored in your database just like Posts are.
* Although you can put Template Tags and PHP code into a Page Template, you cannot put these into the content of a Page and expect them to run. (Note: You can achieve this by using a PHP evaluating Plugin such as RunPHP (http://dev.wp-plugins.org/wiki/RunPHP). See also the list of Posts Formatting Plugins.)

*end Quote*

Why it is important to distinguish between Posts and Pages

One important difference is that Posts get scanned by the Search Engines several times (as a single post page view, within categories, tags, archives, and other multi-post page views)

A Page gets scanned ONCE.

If you have important content on your Blog in the form of Posts, there are a number of effective ways to promote the content.

• Use a Plugin that features your most popular posts
• Use a Recent Posts Plugin to show your recent work
• Use a Related Posts Plugin to group posts by topic/content
• Use a Plugin that allows you to showcase specific posts or pulls them from the Archives ( These are only visible to those visiting your blog. They do not add the posts to your blog’s feed.)
• Manually link from new posts to older posts, creating useful resources for you visitors
• Create a Google SiteMap

Here is a good source information on this type of Plugin:

Lorelle on WordPress

<<< WordPressTool>>>

I just bought rights to a new software called WordPress Secure. It’s simple to use, well documented, and it adds a really neat extra layer of protection around your WordPress Admin section:

Click here to read the sales page for WP-Secure

If you’re nervous about your blog being hit, you’ll want this!

Do a search on *my blog was hacked* — I did one last week and got 3,230,000 responses! YIKES!

This software strengthens your WordPress Admin access, and is independent of what version of WordPress you are using. This is a good thing since it means you don’t have to worry about whether it will work with an update. This also means that it is effective against Zero Day Exploits. (Zero Day Exploits are exploits that come out the same day that a new version of software is released.)

It is NOT appropriate for Blogs with MANY users… sorry!

It doesn’t solve all WP security issues, but it does do a nice job with the Word-Press Admin section.

The script requires a Linux based Apache web host (nearly all are Linux based)

It comes with:
An Installation Video
A Special Report discussing other WordPress Security issues.

YarnAndThreadRetailers.com members and YarnAndThreadRetailers.com members get personal usage rights for FREE. This means that you can use it on as many of your own blogs as you wish — but they MUST be YOUR blogs.

Marketing Edge Newsletter subscribers get personal usage rights for $10.00 if they use the Coupon indicated in the September 20 Marketing Edge Newsletter.

Everyone else gets it for $12.

If any of you are web masters working with blogs and you would like to make this available to your clients, Resell Rights/Distributor Rights are $15.00.

Also, please note that my license sets strict guidelines for the pricing and rights on the software that I am allowed to sell.

As I stated earlier, WordPress is an excellent online marketing tool and becoming more effective and easier to use, day by day!

Sharing the Road to Success!

Tink

In this issue of the Marketing Edge Newsletter, I will be discussing a little about Web 2.0

Web 2.0, in simple terms, refers to the evolution of web sites into interactive sites where visitors participate, rather than just reading. A Blog is a good example, because it gives you the option of allowing guests to leave comments.

<<<Web 2.0 Tip>>>

One of the most powerful Web 2.0 tools for Online and Offline Businesses is the *Testimonial*.

Testimonials convey social proof and can go a long way toward creating and maintaining customer trust and loyalty. While I am leaving methods for acquiring good testimonials for another day, let’s take a minute to look at a good way to implement the Testimonials you already have!

Interestingly enough, in this age of specialized software, someone has created a nifty tool for dealing with Testimonials.

<<<Web 2.0 Tool>>>

EZ Testimonial Manager is a product for doing just that.

Now, obviously, it is possible to manually add testimonials to a web site, but EZ Testimonial Manager offers some options that will help your site take advantage of Web 2.0

EZ Testimonial Manager is a valuable tool if you are willing to take the time to develop a strategy for promoting and encouraging testimonials and comments from your customers.

EZ Testimonial Manager comes in two flavors and most of you will probably be fine with the Lite Version.

<<<Marketing Edge Newsletter Subscribers ONLY>>>

Remember to read your Marketing Edge Newsletter email. I provided a link for a WordPress Plugin that will allow you to put Pop-Ups and Page Curls on your WordPress blog.

David is offering a Special Price for this valuable plugin. I don’t know how long he will be offering this deal. My current plan is to get my copy installed an running on a couple of my blogs this weekend! LOL

Also, get the Free Download for the Marketing Edge InfoBar Generator. The Marketing Edge InfoBar Generator will allow you to add an InfoBar (and Link) at the top of the page for a web site.

See it in action here:

http://surviveandconqueronline.com/

If you aren’t a subscriber and you want a copy of the Marketing Edge InfoBar Generator, click HERE.

Also, I am starting to prepare for the TNNA CLasses I’ll be teaching in January. I will be asking ME Newsletter Subscribers for input and questions on those topics. If you want to participate, sign up for the Marketing Edge Newsletter.

Sharing the Road to Success!

Tink

This issue of the Marketing Edge Newsletter has a neat WordPress Tip and a nifty tool!

<<<WordPress Tip>>>

One of the nice changes with WordPress 2.1 is a modification regarding the *more* tag. You are now able to customize the text for the *more* tag, without needing a Plug-in.

Write your blog entry as usual, add the break where you want it, then switch to the code editor (if you’re using WYSIWYG), and add the text you wish to use for the extended entry link after “more” — just make sure there’s a space after the word “more”.

Example: <!--more Click HERE to see the rest...-->

When you publish your blog entry, instead of (more…), the reader will see “Click HERE to see the rest...”. That’s all there is to it, but bear in mind this tip will only work for WordPress 2.1 and above.

Be sure and sign-up for the Marketing Edge Newsletter is you haven’t done so already and take advantage of the FREE 12 part ecourse!

I am looking for testimonials regarding the *The Magical Formula for Online Retail Success*. Your testimonial will go on an information page about the eCourse, and will include a reference to your business and web site. If you would like to offer a testimonial, email me at tink @ marketing edge for yarn and thread.com (please remove ALL spaces!)

Sharing the Road to Success!

Tink