Archive for the ‘Marketing’ Category

I have been pretty busy working on YarnAndThreadRetailers.com… fingers crossed, it will go live this next week!

This question was asked on the Quilt Designer’s List I belong to:

*quote*

I need some advice. I guess it is a little late to think about this but I am stuck as far as a marketing plan. I have met with good results when offering my pattern to shops in person but not sure where else to go from here. I am trying to get a web page up but it isn’t ready yet. What am I forgetting?

*end quote*

Here is my reply:

Marketing for independent Quilt Designers is getting more and more important AND more complicated, as the market becomes saturated, the economy tightens up, and the chain store situations become more tenuous.

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I grabbed a copy of the new magazine from McCall’s called:

*Quilter’s Home- For the new generation of quilters*

I found it a very interesting read and I am looking forward to seeing how it evolves. Right now I think that they have a good concept (if you believe their sub-title) but the execution and application of that strategy is lacking.

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Here is an example of an innovative blog, used to market an artist/crafter’s work…
Loosetooth.com Shop Blog

She is doing so many things right! And look at how well she is using CafePress!

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I just wanted to share my GREAT experience with Konica Minolta.

My relatively new (and definitely under warranty) 2430DL died…rather spectacularly… (There was a stomach churning THUNK and then a *FATAL ERROR CODE*!

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Here are some VERY interesting stats:

Recent statistics indicate that more and more often people are turning to the Internet — instead of the yellow pages — to find local businesses like yours that are close to home. Check out these stats from the Kelsey Group…

• 74% of households now use the Internet as an information source when shopping locally!
• Approximately 45% of people searching locally intended to buy!
• Respondents who used traditional Yellow Pages decreased from 75% to 62%

As a local business owner, it’s crucial to realize that the Internet is now — more than ever — an extremely important tool for attracting customers.

This issue is just one of those that we’ll be discussing at the Marketing Edge for Retailers site!

Keep watching. I hope/plan to go live in the next week…

I’ll announce it here and in the Groups.
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