Local Shoppers and and the New Dynamics!
June 28th, 2006 by Tink
Here are some VERY interesting stats:
Recent statistics indicate that more and more often people are turning to the Internet — instead of the yellow pages — to find local businesses like yours that are close to home. Check out these stats from the Kelsey Group…
- 74% of households now use the Internet as an information source when shopping locally!
- Approximately 45% of people searching locally intended to buy!
- Respondents who used traditional Yellow Pages decreased from 75% to 62%
As a local business owner, it’s crucial to realize that the Internet is now — more than ever — an extremely important tool for attracting customers.
This issue is just one of those that we’ll be discussing at the Marketing Edge for Retailers site!
Keep watching. I hope/plan to go live in the next week…
I’ll announce it here and in the Groups. 
Tink