Learning from *It’s a Wonderful Life*

There is an article today on CNN.com (the page my browser opens in!). It is in the Entertainment section and mentions that *It’s a Wonderful Life* led the American Film Institute’s list of inspirational films revealed Wednesday in the group’s annual top-100 TV special that aired on CBS.

Now, clearly, you’ll get NO argument from me about what a great movie it is! However, I did get a tingle… a marketing tingle…

The significant phrease for me was *the group’s annual top-100 TV special*

So here is the plan… (rubbing hands together, gleefully)

Choose one of your shop’s Hot Spots… put together a display of the Top 10 New Designs… This could be done just once a year… but my inclination is to do it monthly. Make it a regular feature of the shop… include Employee choices to maximize the branding potential.

If some of the designs are from new designers, include information about the designer… remember, Needlework and Quilting are personality driven industries! Use this to your advantage!

Scheming in KY,

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