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Home » Marketing, Tink's Musings » Jeffrey Gitomer’s “SALES CAFFEINE” Email today

Jeffrey Gitomer’s “SALES CAFFEINE” Email today

Jeffrey Gitomer is one of my favorite Sales Mavens. He sends out an Email Newsletter on Tuesdays that is well worth reading.

http://www.gitomer.com/index.cfm

Today he was talking about how the internet is affecting the sales process and discussing buying an automobile. The couple of points that I found were significant are:

*quote*

Because an automobile is so personal, most customers want to see it, touch it, and drive it before they purchase it.

*end quote*

*quote*

10 years ago, the average consumer visited 4.1 dealers before making a purchase. Today, they visit 1.7. The customer shows up ready to buy. It’s up to the salesperson to create an atmosphere where the sale can take place.

*end quote*

The bold italics are mine!

Granted, a car is a BIG purchase, but the issues I mention here are issues that Needlework and Quilt Retailers face everyday. Are you and your employees *creating an atmosphere where the sale can take place*?

Here is a LINK to the FULL article.

Tink