Here is an interesting tidbit offering a LOT of food for thought!

http://www.cnn.com/2006/TRAVEL/06/19/trend.fishing.ap/index.html

First off, who can NOT love the idea of Pink Waders and fishing equipment. Way back when, I was a union stagehand in IATSE. I spray painted ALL of my tools pink, and let me tell you… if any of the guys borrowed them, they were quick to return them! *VeryBigGrin*

But, ignoring everything else… this is the paragraph that most got my attrention:

*quote*

Outdoor marketers have found it makes good business sense to reach out to women, said Monica Pelletier, spokeswoman for the national Recreational Boating and Fishing Foundation.

“The thinking used to be that the man is the one who goes fishing and he’s going to decide whether to take the family along, but really it’s the woman who decides where to take the family. She determines the activities,” Pelletier said.

*end quote*

The bold, italics are my own and sure give me something to think about! Are we in Needlework and Quilting giving ANY thought to this significant fact? Hmmmmm……

I have some specific ideas that I intend to share with my Gold member Retailers!

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