One of the biggest barriers to Online success is applying Offline reasoning to Online situations– incorrectly.
Online marketing (and selling) is very complex and all of us are looking for ways to decipher its complexity. One tempting method is to look for parallels between the Offline and Online worlds and then apply that Offline reasoning to […]

Today is another WordPress day, in part because WordPress is a VERY important tool for savvy online marketing and because I want to tell you about a new WordPress Tool.
<<<WordPress Tip>>>
Do you understand the difference between Posts and Pages when using WP?
Let’s start at the WordPress Glossary — another VERY good Tool, btw!
http://codex.wordpress.org/Glossary
*Quoted from the […]

In this issue of the Marketing Edge Newsletter, I will be discussing a little about Web 2.0
Web 2.0, in simple terms, refers to the evolution of web sites into interactive sites where visitors participate, rather than just reading. A Blog is a good example, because it gives you the option of allowing guests to […]