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Archive for 2007

Understanding the Internet - Asking the RIGHT Questions

November 20th, 2007

I was working on one of my newest eBooks early this morning, in preparation for the class I’ll be teaching about it in January at TNNA.
The subject is Preparing Products for Presentation on the Web. Whoa! Try saying that 3 times – fast! I’m teaching only one session in Long Beach and the class is […]

How Email Works

October 26th, 2007

I am working on my new ebook and class — eMail Marketing The RIGHT Way. I will

be presenting the class at TNNA in January 2008.
In the course of my research, I found this fun and informative video:

Comparing Offline to Online

September 28th, 2007

One of the biggest barriers to Online success is applying Offline reasoning to Online situations– incorrectly.
Online marketing (and selling) is very complex and all of us are looking for ways to decipher its complexity. One tempting method is to look for parallels between the Offline and Online worlds and then apply that Offline reasoning to […]

Marketing Edge Newsletter - Sept 20, 2007

September 20th, 2007

Today is another WordPress day, in part because WordPress is a VERY important tool for savvy online marketing and because I want to tell you about a new WordPress Tool.
<<<WordPress Tip>>>
Do you understand the difference between Posts and Pages when using WP?
Let’s start at the WordPress Glossary — another VERY good Tool, btw!
http://codex.wordpress.org/Glossary
*Quoted from the […]

Marketing Edge Newsletter - Sept 6, 2007

September 6th, 2007

In this issue of the Marketing Edge Newsletter, I will be discussing a little about Web 2.0
Web 2.0, in simple terms, refers to the evolution of web sites into interactive sites where visitors participate, rather than just reading. A Blog is a good example, because it gives you the option of allowing guests to […]